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Saturday, Apr 17, 2021

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7 min

War on Algorithms: Why Companies Increasingly Advertise 'Human-Made' Work As A Sign of Quality

For decades, companies marketed handmade products as better than mass-produced ones. Now, some companies are going one step further: boasting that their products are algorithm-free. Will "made by humans" become the label of choice in the era of artificial intelligence?

Jose María Robles

Illustration by Lucía Martín (El Mundo)

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AUTHOR

Jose María Robles

Jose María Robles is a journalist for El Mundo.

PUBLISHER

El Mundo is Spain's second-largest daily quality publisher. It provides political analysis and commentary, economic research, and daily news. In 2016, El Mundo cofounded the European Investigative Collaboration network of investigative journalists. El Mundo is owned by Unidad Editorial, an independent Spanish publishing group.

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